Plano, Texas, United States
“ As a passionate automotive UI/UX designer, I craft intuitive, immersive experiences with world-class automakers, bringing visionary ideas to life with exceptional precision and care. ”
2023.11 - Present
Currently at Toyota North America, I lead the design of connected audio user experiences for Toyota and Lexus, working with Spotify, SiriusXM, Amazon Music, Digital Audio Broadcasting, and more partners to create world-class in-car experiences.
I also design for navigation systems, future concept cockpits, and GR/TRD Pro brand experiences, collaborating closely with teams across Europe, Australia, and Japan to deliver solutions tailored for both left- and right-hand-drive markets.
My design work transforms mobility for millions in over 100 countries, enabling safe, seamless, and entertaining in-vehicle experiences today, and shaping the journeys of tens of millions more in the future.
2022.07 - 2023.10
At Icon Incar's Detroit studio, I design immersive in-vehicle experiences with 3D/ motion designers, product owners and HMI engineers, spanning digital clusters, infotainment, rear seat entertainment, digital HVAC, AR head-up displays, and even more smart surfaces.
My work supports Ford and Lincoln iconic models like the Bronco, Maverick, and Corsair. Combining UI/UX expertise, executive storytelling, and cross-disciplinary teamwork, I deliver intelligent, pixel-perfect designs brought to life on the road by millions of drivers.
2020.01 - 2022.06
At Savannah College of Art and Design, I dedicated myself to advancing my expertise in Interactive Design, focusing on transportation related user experience.
During this time, I collaborated with Ford Motor Company to design personalized in-vehicle UX journeys for a seamless, engaging experience.
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* Jiayi also closely collaborates with global streaming, mapping, and tech suppliers, including SiriusXM, Spotify, Amazon Music, Mapbox, LG Entertainment...
Driven by fervent curiosity and passion for Mixed Reality and AI, Jiayi builds an award-winning portfolio while pushing the boundaries of interactive experiences and inspiring others to envision the future.
His Mukden Palace Experience became the first in the world to win an A' Design Award in its category and has received multiple international awards, inspiring more designers to explore spatial computing.
Toyota Motor North America
Currently
Icon Incar
July 2022– August 2023
Ford Motor Company x SCAD Pro
April 2021 – September 2021
Savannah College of Art and Design
September 2019 – June 2022
Bachelor's of Arts
September 2014 – June 2019