OPen
TOYOTA UX
Description
Toyota Motor North America, in close collaboration with Toyota Japan, led the global design and development of a next-generation in-vehicle user experience—marking the first time Toyota’s multimedia system has been designed and driven by an internal team.
Date
First introduced on the 2026 Toyota RAV4, the system is scheduled for broader deployment across Toyota, Lexus, and selected Subaru vehicles worldwide.
Areas
Infotainment and HMI Design
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